By the end of this episode, you’ll understand the fundamental difference between brand design and brand strategy, so you can make better decisions when building your brand.

? Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, we’ll compare design and strategy to understand why both entrepreneurs and designers are comparing them more frequently.

Next, we’ll look at the definition of each being…

Brand Design = The Design Of The Visual Brand
Brand Strategy = The Plan For Brand Expression

Next, we’ll cover the idea that “A brand is not a logo” and why there is so much misunderstanding around this idea and how brand strategists do so much more than making a brand look good.

Then we’ll look at the brand design and strategy deliverables including

• Logo
• Colour palette
• Typography
• Graphics Style
• Positioning strategy
• Audience personas
• Brand personality
• Tone of voice & Language
• Messaging
• Storytelling
• And more

Finally, we’ll close off with the concept that brands shape perceptions and influence decisions and to do that, every brand must have a strategy.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/