Dan was one of the original team who helped established Innocent Drinks. A brand born in 1998 on the whim of four friends who maxed out their credit cards and found a couple of investors to back them making fruit smoothies. The company sold a majority stake to Coca-Cola in 2010. Dan headed up all things brand at Innocent from its inception to 2018 when he left for Apple. In the podcast, we talk about the genesis and genius of Innocent- what and who it took to build the brand, creating vs. managing, and the importance of teams and collaboration.