Cindy Judge is the President and CEO of the Boulder, Colorado-based- creative collective that works across the areas of research, strategy, design, and communication for its clients. SRG has expertise and a reputation for its work in the food and beverage space having worked with many of the leading restaurant chains and CPG brands. The focus of the conversation with Cindy focused on food- what we are seeing in the pandemic, what are some of the broader trends she is noticing and how are Americans' attitudes to food changing.