In an era when everyone can be their own publisher, how to get your get message above the noise?  Are you articulating what you are passionate about in a way that your audience can understand and relate?   Kevin W. McCarthy, Chief Leadership Officer of On Purpose Partners and author of "On Purpose Person", "On Purpose Business Person" and "Chief Leadership Officer" joins Peter to discuss finding your purpose, delivering your message, and what you will have to have in order to make the sales of both your product and yourself.   Kevin can help you discover your purpose in just two words!