Tuesday morning at 9:58 AM, is this the 100th or 300th time you've checked your eBlast with your heart pounding and hands sweating before you hit Send? Every single time a marketer sends an eBlast, a little panic attacks ensue! At least 50 times we read the content and still need a Xanax to survive! I have been there. I’m gonna let you in on a little secret, if that eBlast doesn’t go out right at 10:00, the world is not going to end. WHAT?! Blasphemy, Brooke!You all know I have a bit of love…or addiction to shoes and Jordans. Nov 19 marks the release of the highly anticipated Air Jordan 1 High “Lost and Found.” Here's how Sneakerheads can purchase shoes (or slam their heads against the wall and cry themselves to sleep). There is the Nike App and the SNKRS APP. One of these is not like the other. The Nike App usually ends with a very happy customer. The SNKRS App is a completely different story. EVERYONE takes a L. It is near impossible to ever hit on SNKRS. How has a business built a product that almost guarantees dissatisfaction and how has a consumer continues to put up with this? Why are we a glutton for punishment? While we are stressing about the eBlast going out right at 10:00 AM and having everything exactly right, yet all of us SNKRS App users keep going back to Nike after being burned time and time and again and; saying “Yes, Sir! May I have another!”Now Nike knows their process is flawed. The Nike Executive's kids are hitting on 98% of all kicks, while the rest are getting Ls. Let’s circle back to these highly coveted Air Jordan 1 High Lost and Found. Nike announced that they will grant “exclusive access” to people that have entered and lost at least 20 Air Jordan High releases. Now before I unpack that statement, what does “exclusive access” mean? Does that mean you are finally going to hit on them? NO! It in no way means the shoe or your size is guaranteed! Last year they also implemented this “exclusive access” and it was based on 50 variables.Nike built an “exclusive access” program for their shoes because they know that most people don't really hit on them while we're throwing down Tums and Pepto stressing about the eBlast. I love what I do and all things digital marketing. Please remember that it is not brain surgery and we are not saving the world. If the email goes out at 10:15 or not even on a Tuesday, it is going to be ok.Let BZ Consultants Inspect What Should Be Expected?️ https://qrco.de/bcqqFoApple?️https://apple.co/3TcKuzjSpotify ? https://spoti.fi/3DNNgFIYouTube ▶️ https://bit.ly/3fNQ6mhFollow, subscribe, rate, and never miss a Facts Not Feelings Show!Chapters 0:00 Start3:13 As marketers we stress so much about that that eBlast going at right at 10:00 on Tuesday. We put our health through it. Despite checking, proofreading, & verifying the content a million times, we still have a panic attack before sending it. Why do we continue to do this to ourselves? The world is not going to end if the email doesn’t go out at 10:00. Maybe we should take a page from Nike’s book. Consumers know we will not win because their system is so flawed. Due to this constant loss of consumer rights, they have created an "exclusive access" program. We don't want to set the bar so low that our clients are praying for a miracle. Our work is important, but we aren't saving the world with it.#FactsNotFeelings #MovingAutomotiveForward #AirJordan1LostAndFound #LostAndFound #Nike #SNKRS #AirJordan1 #TakingAnL #ExclusiveAccessSNKRS #JordanBrand #DigitalMarketingNotBrainSurgery #eBlastDoesntHaveToGoOutAt10 #BestTimesToSendEmails2022 #DontStressTheLittleThings #Podcast #Automotive #WomenInAutomotive #DigitalMarketing #BrookeFurniss