Strap in ladies & gentlemen, we're coming in hot today! Flying solo & bringing the heat! Next Fri we'll have 2 special guests…yes PLURAL! Tune in on Mon to find out who the mystery guests will be. Alright LFG!Thank you, Andrea Amico (Privacy4Cars Founder) for posting this article earlier this week. He crushed it on the show earlier this year (Watch Here | Listen Here)! GM offers rebate on Cadillac Lyriq if drivers sign an NDA & agree to be tracked. Earlier this summer, GM quietly pushed the Lyriq Private Offer to certain customers. Carsdirect.com reported this on 6/30. They stopped short of saying who was eligible or why GM had such a deal going. A Cadillac dealer familiar w/the program told the Free Press that in exchange for the $5,500 rebate, the selected customers agreed to be part of an early adopters' study & give Cadillac access to their driving patterns. There are ~20 customers in the program. Things that make you go "Hmm..."Would you give up your privacy & have every moment tracked for $5,500? Not me.Speaking of invasion of privacy, remember when I said I would circle back to Coffeyville? After speaking w/Vasilios, Wikimotive’s Zach Billing dropped his article that hit most of our LI accounts where he talked about how Google Analytics was now misreporting location for iOS users.Here is why you should always Work the Facts & NOT the ones that support your theory. In 2006, WIRED wrote about Coffeyville, KS, which isn't far from the geographic center of the lower 48 US. Read More It is a farmhouse IP address that has often been used when a true geolocation can't be found, leading to numerous hijinks with over 600 million IP addresses pointing to their residence!What if that was your home?Google Speed Test: Sounds simple enough right? Mine says my server is currently in Chicago. If I Google my IP, it shows it's 39 miles from Chicago. When my friend Dusty checks on his cell using 5G, it shows his server is in Chicago. He lives in OH. When checking his WiFi, it shows his server in Mansfield OH. Mansfield is a 2 hr drive from his house.Static, Dynamic IP, VPN: What about Dynamic (constantly changing/rotating IP address) or VPN (Virtual Private Network) where one’s IP Address is hidden? Do you think maybe geo location may be a little more difficult/less accurate?Why should I care? Trying to market in OH, but your ad's being served in Chicago or even 2 hours away? You're marketing the wrong area! "We're still getting the ad in front of buyers!" Quality vs Quantity. How many stores is one passing before reaching your store? Really want to market that far out of your area? Are you ok with losing all the service $ of this customer for the next 3-5+ years? They're not coming back to service w/you, which means they'll statically not buy from you again.Chapters0:00 Start2:04 Special Guests Announcement on Monday3:31 GM Offers Rebate on Cadillac Lyriq If Drivers Sign NDA & Agree to be Tracked6:13 Coffeyville - No This Is Not the Newest Flavor at Starbucks & Why Marketers Should Care About This Farmhouse In Kansas8:48 Google Speed Test: Sounds Simple Enough, Right….Right?!10:22 Static IP, Dynamic IP, VPN: What Are They and How They Differ11:12 Why Should You Care About Any of This? Who Cares If The Information Is Hidden? My Ad Was Still Served to Some Buyer14:13 Working with Your Business Partners to Work The Facts and Interpret the Data Into Actionable ItemsConnect with BZ Consultants Group: https://qrco.de/bcqqFo