39 min listen
#428: How to Use Storytelling to Assemble Your Transformative Brand
#428: How to Use Storytelling to Assemble Your Transformative Brand
ratings:
Length:
55 minutes
Released:
Sep 11, 2023
Format:
Podcast episode
Description
Dr. Emmanuel Probst, Global Lead, Brand Thought-Leadership at Ipsos and author of Assemblage - The Art and Science of Brand Transformation, discusses how to hone your stories to create a transformative brand. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
Released:
Sep 11, 2023
Format:
Podcast episode
Titles in the series (100)
#12: How Data Works to Back Powerful Stories with Keith Quesenberry: Keith Quesenberry, author, researcher, and professor of Social Media Marketing joins the podcast to share his groundbreaking research on the science that backs the power of story. by Business of Story