NFTs, the Metaverse, XR. Technology is transforming all around us. What does it all mean for marketers? Bethany Evans, Senior Marketing Director of Global Brand Management at The North Face, joins us on the podcast to chat about emerging technologies.  In this discussion, we chat about: NFTs Metaverse How a brand like The North Face reacts to emerging technology When is the right time to engage with emerging technologies as a brand? What are the pitfalls in engaging with new tech as a marketer? and much more! You can catch up with Bethany here. The Backcountry Marketing Podcast is a project by Port Side Productions.