35 min listen
The Crystal Ball for Retail Media Success is Taking Shape, with Aisha Khan, VP Strategy and Insights at Momentum Commerce
The Crystal Ball for Retail Media Success is Taking Shape, with Aisha Khan, VP Strategy and Insights at Momentum Commerce
ratings:
Length:
38 minutes
Released:
Aug 14, 2023
Format:
Podcast episode
Description
AI, Machine learning, I know, I know, give it a rest, Crosby! Sorry, we can’t. There’s just too much freaking potential in it, so there’s value in spotlighting use cases that show potential for making your jobs easier and your performance better. One of those is how to make your investments in paid and organic search more predictive and strategic through better data and new metics. Aisha Khan, VP Strategy and Insights at Momentum Commerce, joins the podcast to share the crystal ball for Amazon search that they have been building at Momentum Commerce, and how this kind of data could take budgeting, measurement, and performance in search to a whole ‘nother level.
Released:
Aug 14, 2023
Format:
Podcast episode
Titles in the series (100)
First-Mover B2B Advantage: Interview With Brian Beck, Author of ‘B2B Billion Dollar Ecommerce’: For B2B manufacturers, there is still a huge first-mover advantage available in ecommerce channels. Brian Beck, the author of B2B Billion Dollar Commerce, joins the podcast to outline the strategies to show up and stand out on the digital shelf. by Unpacking the Digital Shelf