UPDATE: The missing audio for this episode has been fixed. Please listen to this version for the full audio.

News has come out that has shocked the world of behavioural science.
Francesco Gino, a top professor at Harvard University, one of the world’s best known behavioural science researchers has been exposed for data fraud. 
In today’s emergency episode, I’ll cover what happened, what this means for the industry, how it affects marketers and the future of this show.

Pete’s video on 5 behavioural science every beginner should know: https://youtu.be/MZ_bC8WhOWM
Pete’s video on the scandal: https://youtu.be/d2Tm3Yx4HWI
Pete’s channel: https://www.youtube.com/@PeteJudo1
The Data Colada Articles: 
Part 1 - https://datacolada.org/109
Part 2 - https://datacolada.org/110
Part 3 - https://datacolada.org/111
Part 4 - https://datacolada.org/112