Boosting posts can be a simple advertising solution for small businesses with limited skill and budget, but we’ve seen boosted posts contribute between just 3 and 7% to their KPIs compared to over 90% for dark ads. In this episode, Pollyanna explains how the two advertising tools compare and which is right for your brand. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.