50 min listen
Ep. 057 - Magnetic Marketing: Why You Should Preach to the Converted | Teresa Heath-Wareing
Ep. 057 - Magnetic Marketing: Why You Should Preach to the Converted | Teresa Heath-Wareing
ratings:
Length:
50 minutes
Released:
Sep 25, 2019
Format:
Podcast episode
Description
Getting people’s attention is one thing. Actually converting them is another. In episode 057 of Social Minds, Teresa Heath-Wareing, TEDx speaker and one of the UK’s leading experts on social media marketing, puts an end to the use of ‘value exchange’ as a buzzword. Instead, she reveals how marketers can put it into practice. We discuss UK marketers’ confidence issues, the meaning of lead magnets and the importance of give and take. Teresa also explains the necessary boundaries between brands and businesses who expect too much, and those who aren’t asking enough. This episode is packed full of actionable insight and demonstrates perfectly the reasons why we should stop trying to get everyone’s attention and just focus on the people who we know will buy into a brand.
Released:
Sep 25, 2019
Format:
Podcast episode
Titles in the series (100)
Ep. 013 - Turning Social Inside Out: The Top 10 Hacks We’re All Unaware Of: Solving social media can sometimes feel like everyone is in on the secret but you. But for Media Chain head of innovation, George MacGill, growth hacking is not only about having the answers but asking the right questions. Whether it’s cracking... by SocialMinds - A Social Media Marketing Podcast