32 min listen
How to be a Beast on Amazon, with Kiri Masters and Caroline Adams from digital marketing agency Bobsled Marketing
How to be a Beast on Amazon, with Kiri Masters and Caroline Adams from digital marketing agency Bobsled Marketing
ratings:
Length:
35 minutes
Released:
Feb 28, 2022
Format:
Podcast episode
Description
Beating the competition on any digital channel, but especially Amazon, is not a set it and forget it exercise. From their deep expertise as the Amazon digital marketing agency of record for over 125 brands, the team at Bobsled marketing has developed a POV on what it takes to succeed on Amazon. And the measurement of maturity makes you a caterpillar, spider, chameleon, or Lion. Kiri Masters and Caroline Adams from Bobsled Marketing brought to the podcast their Amazon evolutionary scale from a report entitled The Amazon Maturity Matrix: 6 factors that drive results.
Released:
Feb 28, 2022
Format:
Podcast episode
Titles in the series (100)
Roundtable: Nike Divorces Amazon & Forrester Reads Its 2020 B2B Crystal Ball: Our weekly roundtable explores the most important news and trends in manufacturing, and we take on Nike calling it quits with Amazon and what it means for everyone else. Also, Forrester analysts Joe Cicman and Allen Bonde have issues their 2020 Predictions for B2B Commerce, and the panel weighs in. Featuring Peter Crosby, Rob Gonzalez, and Justin King. by Unpacking the Digital Shelf