40 min listen
The Top 5 Issues of the Digital Leader Newsletter, with John Rossman, Author of the Bestseller “The Amazon Way” and Managing Partner at Rossman Partne…
The Top 5 Issues of the Digital Leader Newsletter, with John Rossman, Author of the Bestseller “The Amazon Way” and Managing Partner at Rossman Partne…
ratings:
Length:
37 minutes
Released:
Jan 31, 2022
Format:
Podcast episode
Description
It’s 2035. When you get there, what is it you wish you would have done as a leader in commerce for your organization now to prepare to win in that future? John Rossman, Author of the Bestseller “The Amazon Way” and Managing Partner at Rossman Partners, is spending every week spinning out a newsletter offering the practices, metrics, and skills you can use to make sure your 2035 self isn’t mad at you. The newsletter is called The Digital Leader, and John joined Peter to talk about his top-performing topics.
Released:
Jan 31, 2022
Format:
Podcast episode
Titles in the series (100)
Marketing Silos Must Fall: Interview with Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools: To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results. by Unpacking the Digital Shelf