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Fine Line of Personalization in the Privacy Age -- Nathan Steele // Owler

Fine Line of Personalization in the Privacy Age -- Nathan Steele // Owler

FromMarTech Podcast ™ // Marketing + Technology = Business Growth


Fine Line of Personalization in the Privacy Age -- Nathan Steele // Owler

FromMarTech Podcast ™ // Marketing + Technology = Business Growth

ratings:
Length:
14 minutes
Released:
Oct 4, 2022
Format:
Podcast episode

Description

Nathan Steele, Head of Customer Success at Owler, talks about building a customer-first strategy. While almost everything in today’s world can be tracked, none of us want to create an experience that is overbearing and pushy. There's definitely a thin line between personalization and being creepy with data, and Owler seems to know where to draw it. Today, Nathan discusses the fine line of personalization in the privacy age. Show NotesConnect With:Nathan Steele: Website // LinkedInThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Oct 4, 2022
Format:
Podcast episode

Titles in the series (100)

The Revenue Generator Podcast investigates how business leaders blend sales & marketing efforts to expedite demand generation and increase recurring revenue. In each episode, you’ll hear how a member of the Revenue Generation integrates data, SaaS, people, and processes to deliver world-class money-making experiences.