HIGHLIGHTS01:21 A common thing among 150 podcasts and the top 1%01:55 How to start improving quality sales relationships02:30 An interesting thing about podcasts vs all other publicationsQUOTES00:38 "I want to give you some tips because I think having some balance of some quantity activities, some high-velocity cold calling, or email campaigns, there's a place for that. But I think it's very easy to get caught up in only going all-in in those activities and not dedicating enough time to those quality activities."01:55 "The easiest way to get started with this is to dedicate time in your calendar to these high-quality targets, these customized approaches, these deep research into how you're going to reach out to them, how you're going to tie in some relevance."03:42 "You should have a high-value target list that you're going after and those are the prospects you're going to spend more time creating custom videos, creating custom messages. Finding ways to catch their attention, doing some research on social media, YouTube, on podcast, these are all areas you can find the information and focus on building some more high-quality relationships with high-value targets."If you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple. Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.