HIGHLIGHTS03:30 Sharing knowledge that helps other people 04:47 Kendra's 25 year transformation in sales and marketing09:30 Pay attention to the problems of your clients and succeed in sales  13:56 Perfection is irrelevant, the best strategies are the ones you improve on now17:55 Listen and think to come up with innovative ideas to solve problems22:59 Connect with KendraQUOTES06:05 "Unless you had the territory that your company felt was the top territory, you had no marketing support. And unless you were responsible for large accounts, I wasn't because my passion is new business, it was on you."11:20 "You didn't follow up on any of your leads. You have to call your leads. Look, they're literally calling and asking you to call them and you're not calling them. So of course you didn't close anything because it starts with having a conversation."12:18 "It is being able to pay attention to what's going in your market, whether it's a territory or it's an account set or it is your business and it's your target market. You've got to be able to pay attention to where their problems are."16:25 "In sales, you have to go practice it. And I would bet you in anything, definitely with sales, when we teach prospecting, I want people to go write their value proposition and then I want them to go use it and come back."22:08 "Marketing, we're not getting people. Let's look at what you're targeting. It could be the market, it could be the messaging. Let's share with you what we're hearing in the market that people care about why they're using our solutions."Learn more about Kendra in the link below:LinkedIn - https://www.linkedin.com/in/kendralee/Website - https://www.klagroup.com/Telephone - 303-741-6636If you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple.Learn more about Collin in the link below:LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.