Book Your Free Revenue First Podcast Strategy here!Get Your Free Vidyard Account & State of Virtual Selling Report here!Claim Your Free 200 Leads here! HIGHLIGHTS01:35 Working as a busboy and entering sales by selling knives05:25 Initially sucking at sales and how Ryan reached President's Club11:01 Applying the Perfect Customer Profile: Going from 0 to 30M with just 4 reps18:09 2x your revenue: 2x your deal size or halve the time it takes to close a deal20:50 Update quarterly your Dream 100 and have a balanced portfolio23:09 Referral operating system: Increase deal size in half the time26:18 Four-step framework: Pathways, Peaks, Process and Persuasion33:51 Connect with Ryan QUOTES10:36 "Information is aggressively accelerating that things change so fast that, what you take is something that's just like brushing your teeth or putting on deodorant, is life-changing to someone else who specialized in a different area."13:36 "If you are listening and you are serious about doubling the deal size for your business, you want to write this down now. Okay, so it's called the Perfect Customer Profile...  it's like if your ICP had a baby with Pareto's principle, the 80-20 rule where 20% of what you do creates 80% of your results."15:27 "You look at the five biggest clients that you've closed, the five fastest clients that you've closed, and the five biggest losses that you've had. And then, what you do is you look at it and you look at the ownership structure across those, the functional areas, the biggest result that you created for them." 24:38 "Create a referral operating system. And that referral is beautiful because it helps you close deals in half the amount of time. And the deal size is, once again, it's 125, 150%, and that's just by leveraging all the investments you've already made and then systemizing it so you continually get warm leads."29:14 "90% of what we do as adults, I think it's once you get past the age of 30, is hardwired and based in our subconscious. So it's tapping into that subconscious and aligning that the right way and saying the right thing at the right time."If you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple.  Learn more about Ryan in the links below:LinkedIn - https://www.linkedin.com/in/ryan-staley/Website - www.ryanstaley.ioPodcast (Spotify) - https://open.spotify.com/show/39FMS44jbijarB1VR55klaLearn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.