39 min listen
#298: How to Scale Your Brand Storytelling for Reach and Impact
#298: How to Scale Your Brand Storytelling for Reach and Impact
ratings:
Length:
51 minutes
Released:
Mar 15, 2021
Format:
Podcast episode
Description
Jaci & Michael Russo, founders of brandRUSSO, a strategic branding agency in Lafayette, Louisiana, and authors of the new book He Said, She Said: Branding, explore the four elements of strategic brand storytelling: Focus, Promise, Connection and Harmony. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
Released:
Mar 15, 2021
Format:
Podcast episode
Titles in the series (100)
#9: Why Storytelling Is Essential to Science with Randy Olson: From oceanographer to documentarian to training author-scientists around the world on how to communicate through story, Randy Olson joins us today to share his methods for crafting exceptional business and science narratives. by Business of Story