Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

#200 How to Use Storytelling in Your Direct Response Advertising

#200 How to Use Storytelling in Your Direct Response Advertising

FromBusiness of Story


#200 How to Use Storytelling in Your Direct Response Advertising

FromBusiness of Story

ratings:
Length:
62 minutes
Released:
Jun 10, 2019
Format:
Podcast episode

Description

Ken Kerry, co-founder of Script to Screen, a leading direct response agency, and author of the new book This Works Marketing: The Proven System Generating Billions in Sales for Brands and Every Size Business, shares how their approach to direct-response storytelling has generated over $6.5 billion in sales for products and services.   Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
Released:
Jun 10, 2019
Format:
Podcast episode

Titles in the series (100)

The Business of Story helps sales and marketing leaders excel through the stories you tell. Hosted by Park Howell, known as the world's most industrious storytelling, this weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 business storytelling podcast according to Feedspot. #StoryOn!