During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer talks to Jay Steinback and Amanda Alejandro, CEO and Founder of The Realty Shop in the St. Louis market. They have done some amazing things to grow and innovate. They launched both The Realty Shop and Realty Shots to fill the gaps in the traditional brokerage model. Tune in to hear their valuable insights! Episode Highlights:  Jay and Amanda share their stories and tell the listeners about their growth. The new service that they are launching is called Realty Ready. Amanda has been a licensed realtor since 2008, and she started the company in 2018. The business is Amanda’s full-time career, and she likes to create full-time opportunities for others.  Jeff reminds people, in 2008 – It was the year of the big stock market crash, and everyone was running away from the real estate industry. When everyone was jumping out of the real estate, Amanda decided to take the challenge and get her real estate license.  Jeff inquiries about commission and what’s best for the business?- “As an agent, when people are looking at where they need to go, what is the best suggestion you would give?”  Amanda says that 90% of the sales that come from their brokerage are provided by the company.  Jay reiterates that looking at the brand and determining how it is providing value to its consumer is very important. What are the 3 most important components that I should be looking for in interviewing brokerages? The majority of  brokers  that Jay and Amanda encounter are always missing communication. They are literally lost in transitions and most brokers don’t know how to generate the business. Work-life balance is important, and agents should really think about that. Jay shares his concern that, “There are amazing agents who get zero support from their brokerage firms.” Our client is the consumer, and with a technology-driven culture, agents have a fight to offer value to clients. Jay says that their conversion rate over Zillow is over 70%. Amanda and Jay talk about their excellent customer experience and the Alpha, Delta, and Omega systems. From the mindset of brokers who are trying to find their own systems, what are the objections? For every 4 agents they  speak to, they ask 1 to come on-board.  At Realty Shots, there is no lone wolf; they all are a team. Jay says, “We are all stronger together.” Amanda and Jay share where they are going next and what they potentially see coming.                              3 Key Points: Amanda took 15 years of her realtor experience, merged it with Jay’s corporate background, and they both achieved profitable business growth. Their office is accredited amongst the Top 50 offices in St Louis. Amanda has secured ranking as the Top No.5 agent in St Louis. Jeff asks, “I am a team leader or broker who wants to run a shop; how should I be prepared?” For the past 3 years Amanda and Jay have been watching where Zillow is going. They say that Zillow is focused on one thing – home buyer and seller. Amanda says Zillow is solving a problem giving the consumer what they want.  Resources Mentioned:  Lab Coat Agents  | Website | Facebook | Facebook Group | Twitter | Instagram | Jeff Pfitzer   | Instagram | LinkedIn | Twitter The Realty Shop | 314-372-0324 | Facebook Realty Shots Photography  Realty Ready RedX (sponsor) RedX Promo