66 min listen
191 - Creating Word-of-Mouth Marketing in Dark Social | Traffic & Conversion Summit 2021
191 - Creating Word-of-Mouth Marketing in Dark Social | Traffic & Conversion Summit 2021
ratings:
Length:
43 minutes
Released:
Sep 17, 2021
Format:
Podcast episode
Description
Chris Walker presented a keynote on Dark Social at this year's Traffic & Conversion Summit in San Diego, CA. We've discussed dark social on the podcast before, but as a reminder - dark social consists of the places where B2B buyers are discovering new products. Places where attribution is not available, like communities, organic social, groups, content platforms, meetups and internal comms. Chris not only discussed WHAT dark social is, but HOW marketers can allocate resources to make sure their brand is top of mind and being discussed in dark social.
Released:
Sep 17, 2021
Format:
Podcast episode
Titles in the series (100)
2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02 by B2B Revenue Vitals