And welcome back to another episode of Wednesdays who today's a good one today is my favorite topic. And. It's really funny recording this episode today,  I got tagged in a Facebook post this morning and I was on a podcast with my buddy, Jeremy Ryan slate. The other day. Somebody absolute love has been in this game for so long in the podcasting game and in the world of just helping people and adding value.And he got an email. So he was, his team was reaching out to go on other people's podcasts. And he got an email back from somebody who they pitched out. And this, somebody, wrote him an email and said, okay,  now I get it. You're supposed, loser owner. Jeremy is a chronic spammer making all kinds of bullshit claims.And then somehow my name came up. George Bryant has never created a hundred dollar business, let alone a million-dollar business. Oh, how I love you group of ass clowns. I just had to laugh a little bit this morning. I just love people and. How this works. And that came via email, which brings us to the topic of today, which is email marketing.And so I've just laughed and said my entire mission today, just my entire mission is to build a hundred dollar business and I'm just giggling and it hurts my heart a little bit. I don't know this person, I've never met this person. I've never heard this person's name, but apparently they've heard mine.And so I feel like I've made it today. And so I think we should talk about email marketing now, and I think everybody should be a little nicer and everybody should have conversations with people and give some people some common decency because that email, by the way, that email goes on to say, if you email me again, I will personally fly out and punch Jeremy straight in his loser clown face. So pass that along you bunch of criminal network marketing idiots.What a cup of sunshine. That one is, but you know what today's cup of sunshine is about email. And so here's one thing don't ever send an email like that don't ever send an email like that those emails don't work. And when you get a really nice email, don't respond like that either. She's just not going to do you any good, but let's get to today's topic.My entire mission is to build a hundred dollar business and so I feel like I've made it today. And so I think we should talk about email marketing. what today's cup of sunshine is about email. And my favorite question is email marketing dead? No! When somebody asks me, Is email marketing dead or says my email doesn't work, or my email marketing won't work, or people don't read my emails, or my emails can't work. What I tell them is that nobody has an email problem. Everybody has a relationship problem.It's not email marketing, that's broken. It's the context of the relationship that's broken. Email marketing is not dead. In fact, it is quite opposite. Email marketing is mandatory. It is the backbone of the customer journey. Email is like having a direct invitation to somebody's kitchen. when you're on social your relationship with somebody is predicated on them seeking you out or an algorithm placing you in front of them. Email is your direct connection directly into their home. It's like putting a letter in their mailbox, but when you think about it like that, when you go to your mailbox and you open it and you see that same old junk and those same old flyers, what do you do? You don't read them. You throw them in the trash. Well, when you go to your mailbox and you go open it. What are you go look for something new, something valuable, something that excites you, something that helps you? Because if you look at your consumption of direct mail, it's very similar to your consumption of email and email marketing is not dead. It just needs to be resuscitated with love, with value, with the connection. You have to know how to do email-based on you, your customer, and the value that you provide.there are some of you who are going to be able to email your customers every day. And th