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ratings:
Length:
6 minutes
Released:
Sep 14, 2009
Format:
Podcast episode

Description

After 4 Years of Fighting ItDid you recently – finally – begin to receive the Monday Morning Memo after having subscribed some time ago? We’ve been trying to get it to you, really we have, but the internet gods have not been kind to us.We've known for 4 years that thousands of you have been unable to receive the Monday Morning Memo through no fault of your own.Today I’ll tell you how we gained the gods’ good graces. Perhaps we found answers you can use.If you manage a business, two things are certain:1. You have someone in your life you consider to be an expert in all things internet.2. That person doesn’t know nearly as much as you think they do.You and I (and most other people) believe urban legends about the internet because the legends make perfect sense. Here are a few we were told:“The ISPs have you blacklisted. You need to get white-listed.”Reality: We never found an ISP that maintains a list of any color. Email rejections are based on codes within an ISP’s system and are mostly automatic and unmonitored. The ISPs rejecting us didn’t know they were rejecting us.“Someone turned you in as a spammer to one of the SpamCop services.”Reality: Never in 15 years have we sent an unsolicited email. Nonetheless, to keep an enthusiastic subscriber from adding a friend’s address without that friend’s permission, we implemented a double opt-in system 4 years ago to make it impossible to subscribe any address other than your own. Consequently, spam cops love us.“Your emails contain too much promotional language.”Reality: The language of our emails was not the problem.“Your emails contain too many hyperlinks.”Reality: The hyperlinks were not the problem.“You’re using .jpg images. You need to switch to flash images.”Reality: jpg images were not the problem.“You need to use rotating servers.”Reality: True spammers use this technique to periodically change identities. We were able to solve our problem without having to resort to this extreme technique.Urban legends will keep you as confused as a termite in a yo-yo. My head was spinning. I felt like throwing up. I needed to find an outbound internet marketing tool similar to On Target, Jeff and Bryan Eisenberg’s inbound internet marketing tool that tells you exactly where the problems are on your website.Jeff and Bryan were unaware of any such outbound tool. Likewise, none of the other internet experts in my circle had never heard of any concrete, outbound marketing tools.When I tell you what the problem was, you’re going to say, “Of course, I could have told you that.” But hindsight is 20/20. The truth, once revealed, is always simple.If you think you know the answer, write it down. Seriously, write it down. The clearest memory is no match for pale ink. In a moment I’ll give you a link to the answer and you can compare it to your guess.I’ve written New York Times and Wall Street Journal bestselling business books but I was powerless to solve my email dilemma until someone finally came along with a tool – a software system – for identifying and fixing email deliverability problems. BANG. Facts and details to the rescue. No hearsay. No guesswork. Problem solved.I fell into the answer when Sean Taylor walked into my office and asked if he could buy the hot, new 1-page shopping cart for WizardAcademyPress.com....
Released:
Sep 14, 2009
Format:
Podcast episode

Titles in the series (100)

Thousands of people are starting their workweeks with smiles of invigoration as they log on to their computers to find their Monday Morning Memo just waiting to be devoured. Straight from the middle-of-the-night keystrokes of Roy H. Williams, the MMMemo is an insightful and provocative series of well-crafted thoughts about the life of business and the business of life.