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The Wisdom of Barbara Kingsolver

The Wisdom of Barbara Kingsolver

FromWizard of Ads Monday Morning Memo


The Wisdom of Barbara Kingsolver

FromWizard of Ads Monday Morning Memo

ratings:
Length:
6 minutes
Released:
Feb 5, 2024
Format:
Podcast episode

Description

How to Shear a Sheepby Barbara KingsolverWalk to the barnbefore dawn.Take off your clothes.Cast everythingon the ground:your nylon jacket,wool socks and all.Throw awaythe cutting tools,the shears that bitelike teeth at the skinwhen hooves flailand your elbowcomes up hardunder a panting throat:no more of that.Sing to them instead.Stand nakedin the morningwith your entreaty.Ask them to come,lay down their woolfor love.That should work.It doesn’t.I lectured them into the night, many hours past my bedtime, telling them how to continue the dazzling success of their father. He was there, listening, nodding his head, making sure they would never forget this night.He and I have worked together since 1989, when we were both very young and our sons were very small. Today he is a rich and famous jeweler in a well-known city. I am the man 500 miles away who writes his ads.His hard-working sons listened intently when I said, “People you trust and admire; people who care about you and your success, will come to you, pull you aside, and tell you with deep concern, ‘You need to change your advertising. You’re not doing it right.’ People who studied advertising in college; friends who feel certain they know what you should do, will say to you, ‘You need to change your advertising. You’re not doing it right.'”I told the sons of my friend about the heart-piercing lessons I learned as a young ad writer. I told them about the clever things I did that I knew would would, had to work, were certain to work, that didn’t work.I told them about all the clever things that I was taught, and trusted, and believed, that didn’t work.I told them about the millions of dollars of other people’s money I had wasted year after year on ideas that didn’t work.And then I told them what I finally noticed, and watched, and understood 35 years ago. I told them the counterintuitive truth that I finally had the eyes to see.I told them what always works. I told them why it never fails to work. And I told them why no one who sees it working ever believes that it will work.Their father nodded his head up and down. The four of us looked at each other and smiled.And then I went home to bed.Roy H. WilliamsPS – “How to Shear a Sheep” is just one of the many delightful poems in a little-known book by the legendary novelist, Barbara Kingsolver. If you haven’t read her novels, you should.Danny Heitman, during the Covid lockdown in 2020, published this book review in The Christian Science Monitor:“Barbara Kingsolver is best known for her novels, including ‘The Bean Trees’ and ‘The Poisonwood Bible,’ and her essay collections, such as ‘Small Wonder’ and ‘High Tide in Tucson.’ She’s not as well known for her poetry, though she should be. ‘How to Fly (In Ten Thousand Easy Lessons)’ collects her best poems from the past few years. It’s a tonic for these pandemic times, reminding us of Robert Frost’s definition of poetry as a ‘momentary stay against confusion.’ Kingsolver’s poems are like that, though their clarity is less a matter of sudden revelation than the slowly ripening insight of age. The title poem, with its ironic parenthetical promise that we can learn to soar after ‘ten thousand easy lessons,’ sounds a winking dissent from all those how-to
Released:
Feb 5, 2024
Format:
Podcast episode

Titles in the series (100)

Thousands of people are starting their workweeks with smiles of invigoration as they log on to their computers to find their Monday Morning Memo just waiting to be devoured. Straight from the middle-of-the-night keystrokes of Roy H. Williams, the MMMemo is an insightful and provocative series of well-crafted thoughts about the life of business and the business of life.