George: And this one's probably going to be the most decorative that you've seen. I didn't send Steve a bottle of whiskey, but I'm stoked to have him. And if you don't know who Steve Sims and I don't know why you're listening to my fucking podcast, because he is a dear friend of mine. And probably the original guy that cared about relationships. So from bricklayer in London to stockbroker, to getting fired in five days. Now the art of blue fishing and getting people to the bottom of the ocean Titanic people married in the Vatican. Steve I'm so stoked to have you, and so stoked to be here. How are you my friend?George: I'm just so glad that I bumped into you in Encino a couple of years ago, and we had those conversations, but Steve, I'd like to start these with a fun one and you always deliver. And my first question for everybody is what is the biggest mistake that you've ever made in business and what'd you learn from it?Steve Sims: Keeping it a business. There's this old statement that we've raised up on like a load of myths that are no longer relevant. Don't take it personal it's business. Is personal and the more personal you can make it, the better the business will be. So I remember I tried to kinda like keep my personality out of it. Keep what would end up becoming my brand away from the business connection. I'm making the business connection, such a connection, if was a transaction and it was sterile. And there was no connection, and worse there was no growth. So I learned very early on to get rid of that phrase and it's cancer as 21 that adopts it.Geroge: Steve and I met, we just bumped into it. Like, I like you, I like you let's talk. And I even like went on a whim, but I think that's probably an in the current state of the world, the thing that everybody's missing, I mean, you and I both have people slotting into our DMS, like, Hey, I don't know you. I'm not going to spit on my hand, but yeah. Will you marry me? Come into business with me. And people are destroying their businesses, their relationships, their life, and credibility, because they don't understand that. And I don't know no more social media lives. Like, I, I love what I love about you. It's like, Hey, let's have whiskey online. Like, here's my bulldog. Here's my kids that don't learn enough yet. You're not, you're not fast enough on the motorcycle. Like here I go. And it's like, you give the whole picture, not this "social media life" that everybody pretends to have.Steve Sims: Well, it's just filtered. Isn't it. You can get so many filters and it's kinda weird. You can get so many filters for your Instagram and your videos to make it look, slimmer, smarter, prettier, tanned, you know, he's just ridiculous. And I've never understood it walking to the pub and you brought it up. You made the comment that if I walked into the pub and I bumped into you, literally bumped into you and spit your beer. We're too big lads. We could dance or we could be courteous and go, sorry, man. I spill your beer. I apologize, mate. I'll buy you a beer. We may suddenly strike into a conversation. We may speak, spen time chatting, but here's the thing. If I got any, have that conversation wrong, when would I turn around and go, Oh, hang on a minute, George. I didn't mean to say I'm going to step out. We're going to re edit that, and then I'm going to come back in and go, Oh, Hey George, we don't edit life. Therefore, why should we edit how people see it? I think we've all got warts. We all go to the toilet. We've all got shit that we've done wrong. And usually that's where we've grown most.And so I, my wife always says, and I'm going off of a van here. My wife often says that In the mall comic series of superhumans, my superhuman strength is the power of ignorance. I do and then I think about it. So I've never allowed intelligence and too much thought to get in the way of what I do. So yeah, if you like it and it resonates and it relates and it helps. Great. If it bothers an e