16 min listen
WARC Talks QSR
FromThe WARC Podcast
ratings:
Length:
25 minutes
Released:
Apr 14, 2022
Format:
Podcast episode
Description
This week WARC Talks QSR with Alice Crowder, chief marketing officer at Krystal, a QSR brand based in the south US. Diving into this fundamentally American category, we discuss Krystal’s celebrity integration with rapper 2 Chainz, the impact of delivery on the business, and how to manage the brand in an inflationary time.
Released:
Apr 14, 2022
Format:
Podcast episode
Titles in the series (100)
3 in 15 - Brand-building and the Rise of Digital Commerce by The WARC Podcast