16 min listen
Tiny Tweaks to Make Travel Easier
FromNudge
ratings:
Length:
31 minutes
Released:
Jun 20, 2022
Format:
Podcast episode
Description
Imagine if your business could implement a tiny, cost-free change that increased sales and made customers happier. It sounds like magic, but the travel industry does it all the time. Moscow metro uses memorable voiceovers to stop folks from missing their train. Houston airport made the walk to baggage longer to reduce complaints. And marketers for Eurostar promoted experience over technical feats to attract customers. Cost-free nudges are pillars of good transport. Join Pete Dyson and Phill Agnew to explore how nudges can revolutionise travel and save millions.
The book Transport for Humans: https://londonpublishingpartnership.co.uk/transport-for-humans/
Pete's Twitter: https://twitter.com/pete_dyson
Learn more about Pete's work: https://www.transportforhumans.com/
Phill's Twitter: https://twitter.com/p_agnew
Subscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
The book Transport for Humans: https://londonpublishingpartnership.co.uk/transport-for-humans/
Pete's Twitter: https://twitter.com/pete_dyson
Learn more about Pete's work: https://www.transportforhumans.com/
Phill's Twitter: https://twitter.com/p_agnew
Subscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Released:
Jun 20, 2022
Format:
Podcast episode
Titles in the series (100)
#7: How the UK government nudges British people: <p>The UK governments contains a team of 60+ behaviour scientists in charge of nudging the country. They tweak HMRC letters, JobCenter scripts and road signs on the M6 all to nudge British people in the right directions. Listen to hear the success they’ve had and what the private sector could learn.</p> <p>Sign up to the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge