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Tiny Tweaks to Make Travel Easier

Tiny Tweaks to Make Travel Easier

FromNudge


Tiny Tweaks to Make Travel Easier

FromNudge

ratings:
Length:
31 minutes
Released:
Jun 20, 2022
Format:
Podcast episode

Description

Imagine if your business could implement a tiny, cost-free change that increased sales and made customers happier. It sounds like magic, but the travel industry does it all the time. Moscow metro uses memorable voiceovers to stop folks from missing their train. Houston airport made the walk to baggage longer to reduce complaints. And marketers for Eurostar promoted experience over technical feats to attract customers. Cost-free nudges are pillars of good transport. Join Pete Dyson and Phill Agnew to explore how nudges can revolutionise travel and save millions.

The book Transport for Humans: https://londonpublishingpartnership.co.uk/transport-for-humans/
Pete's Twitter: https://twitter.com/pete_dyson 
Learn more about Pete's work: https://www.transportforhumans.com/
Phill's Twitter: https://twitter.com/p_agnew
Subscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Released:
Jun 20, 2022
Format:
Podcast episode

Titles in the series (100)

Learn the science behind great marketing. Every bite-sized 20-minute show comes packed with practical advice from admired marketers and behavioral scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average marketing podcast.