Recently, some very strange product companies have reached out to try podcast ads. It got me thinking about the legal side of podcast advertising and if there was one. We don't deal with it, so I invited Gordon Firemark to the podcast to share his expertise on the subject.

"I sometimes talk about the podcast prenup. People (brands) working on the show with us should know what they get, what they own, and what they're not entitled to. It's protecting our intellectual product."

Gordon and I discuss important topics like:

What happens when a brand uses a host's ad as an endorsement on their website, social media, and more without their consent?

What should be included in an advertising agreement to safeguard the brand and podcast?

Why brands should be aware of brand safety and host compliance before forming a relationship.

Can the government regulate what a host can advertise on their podcast?


Plus so much more.

To learn more about what Gordon does and how he can help with podcast legal issues, visit his website: https://firemark.com/. You can also visit https://www.gordonfiremark.com/.

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