In this episode Judith Germain speaks to Charles Brecque about how podcasts are a great way for businesses to do market research and find customers. They also discuss the benefits of using a podcast to build a brand that attracts customers and why business owners should use a podcast to find the friction that is concerning their customers. Charles is the founder and CEO of Legislate, a legal tech company which allows businesses to create lawyer-approved contracts on no legal budget. Listen to the converstion to discover why hosting a podcast is more than building a brand and how it can be a powerful market research tool for your business. Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com Company Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.