Scott Norton (@swhnorton) is a venture capitalist and MUD\WTR board member. He previously co-founded Sir Kensington's—the brand that’s best known for making condiments with character. At Sir Kensington’s, he raised over $20 million from investors, guiding the company to a successful acquisition by Unilever in 2017. Scott has been named one of Fast Company's “Most Creative People in Business” and listed on Forbes' “30 Under 30.”  About a year ago, I gave Scott one of his first surfing lessons at Venice Beach. On the wave he maintained a low, crouched position and kept his eyes straight ahead … just like I told him. Nice job, Scott! If you dig this podcast please leave a short review on Apple Podcasts. It takes less than 60 seconds and helps a bunch. For weekly stories visit Trends w/ Benefits and sign up for our newsletter Reach out and send voice memos to podcast@mudwtr.com  Stalk us on Instagram Want to join our cold plunge group chat? Here's the link.