Robby Sansom joins us on today's episode. Robby is Co-Founder & CEO at Force of Nature, a regeneratively sourced meat company based in Austin, TX. Robby spent much of the last decade studying regenerative agriculture at ranches all over the world. Through this education, Force of Nature was co-founded with the intention to accelerate the creation of a global regenerative supply network. In our conversation, we cover how Robby got started with Force of Nature, the difference between the beef options at the grocery store, what regenerative farming is and why it's important and MUCH MORE!Force of Nature:https://forceofnature.com/Where Hope Grows Podcast: https://forceofnature.com/blogs/inside-the-herd/where-hope-grows-podcastWhat Good Shall I Do Conference: https://forceofnature.com/products/what-good-shall-i-do-2024-conference-ticket#:~:text=Force%20of%20Nature's%20annual%20%22WHAT,regenerating%20ourselves%20and%20our%20landscapes. (0:00:00) - Intro(0:01:49) - Why Robby Started Force of Nature(0:09:25) - The different types of meat at grocery stores(0:24:50) - Plant based meats - healthy or not?(0:30:50) - Why is red meat under attack?(0:34:00) - Basics of regenerative farming(0:39:30) - Why is regenerative farming good?(0:45:11) - Conventional vs. Regenerative Agriculture(0:50:10) - What motivates Robby?(0:54:28) - Does voting with your dollars work?(0:57:55) - Keep the conversation going(0:59:25) - Best Force of Nature ProductDisclaimer: The Clean Kitchen Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such conditions.