If you are in a professional services firm and your are not using the tools of a Thought Leaders you are probably leaving business on the table.  What tools should you develop to ensure clients clean their plates and come back for seconds? Our guest Bill Coletti is the Founder and CEO of Kith a reputation management and crisis decision making firm and the author of Critical Moments. Bill walks us through his decision to write Critical Moments and what his expectations were from getting the book published. We chat about what doors having a book can open, how Bill turned a years worth of webinars into the foundation for the book and who he brought in to help with the process. This episode is chalked full of great advice for anyone looking to publish and take their Thought Leadership to the next level.  For additional tips for making a great business book check out this video!