It is time to measure ?? team success with customer-focused, value-driven ? metrics In today's podcast, we are thrilled to have Dave Witkin, Founder, and Managing Principal at Packaged Agile, join us for a lively discussion on metrics that matter for team success. If your primary measure of team success is velocity and story points, I propose you shift that to customer-focused, value-driven metrics. In today's podcast, Bill and Dave share stories and examples of metrics that can help you drive customer success. In this podcast, you will learn: ✅ The definition of value-based delivery ✅ A case study on how the wrong metrics can lead to flawed outcomes ✅ Important agile metrics that matter less ✅ Important team metrics that matter more and focus on the customer ? How to make the shift from agile metrics to customer-driven value-based metrics Transcript (transcripts are auto-generated, so please excuse the brevity)   [00:00:00] Intro spot ---   Bill Raymond: I was talking to someone who was frustrated with SCRUM and agile, and I said, why? And they said, we're working on these very advanced algorithms and we just can't seem to get them out,   And I said, well, show me how you're measuring the success of the project. And it was around velocity.    Yeah. And I would call those metrics that matter less, right?    Dave Witkin: That takes away time that we could be spending on things that matter more. And I think that's a key part of the challenge.   Bill Raymond: Bill, we have no illusion, there's no such thing as a perfect metric. this is why, for every metric, I thinkcontext does matter.   Dave Witkin: That's that. I'm going to give you some. I'm not going to cop out here and give you the old consulting line that, it depends.     [00:00:44] Intro ---   Speaker: Welcome to the Agile in Action Podcast with Bill Raymond. Bill will explore how business disruptors are adopting agile techniques to gain a competitive advantage in this fast-paced technology driven market.   Bill Raymond: Hi and welcome to the podcast. Today, I'm joined by Dave Witkin, founder and managing principal at Packaged Agile.   Hi Dave. How are you today?   Dave Witkin: Hey Bill. Great. And thanks for having me.     [00:01:15] Today's Topic - Using Metrics to Drive Value Delivery ---   Bill Raymond: I'm looking forward to our conversation. Today, we're going to be talking about Using Metrics to Drive Value Delivery. I think this is going to be a good topic. Before we get started, could you introduce yourself?   Dave Witkin: Yeah. And if it's okay, I'll do that by way of a, a short story about history of my career. I actually started in IT back in the late 1980s. And I remember I was involved in software development, generally giving requirements and we were developing an inventory management system, was one of the big ones we worked on.   And I recall it because one of the things that we did was I would sit side by side with the developer. He was building the tool. I would give him immediate feedback, he'd ask me questions. And within a day, he would build something and I'd give him immediate feedback, so on and so forth. When a cycle worked, great. Then in the mid 1990s I went to work for one of the Big 5 consulting firms. I don't know if there's five anymore, but one of those big consulting firms still around today. And I started working on really big systems. Sometimes these required 50, 100, even 500 people to build. And this is still largely what I focus on. But in the 90s I figured out that at least for these big 5 consulting firms, they built software very differently than I had in the 80s.   So instead of sitting side by side with developers, we created these huge documents, months, even years, strategy documents, requirements documents, design documents, test approach documents, you name it. And I would guess looking back, probably 80, maybe even 90% of our effort went into building documents and perfecting them, right?   Dotting the Is, cross