29 min listen
Introducing Agile for Marketing
Introducing Agile for Marketing
ratings:
Length:
29 minutes
Released:
Sep 28, 2021
Format:
Podcast episode
Description
In our latest ""Agile for..."" series, we talk to Andrea Fryrear about Agile for Marketing. We discuss the unique structure of a marketing organization and the opportunities to reduce complexity and introduce agile methods. We talk about the pitfalls of simply ""going agile"" with existing frameworks, how to keep the focus on strategic work (without forgetting keep-the-lights-on work), and how to reduce work efforts by at least 30%. Contact Andrea via LinkedIn: LinkedIn Visit Andrea's website: AgileSherpas Find Andrea's book here: Mastering Marketing Agility
Released:
Sep 28, 2021
Format:
Podcast episode
Titles in the series (98)
Introducing Agile for Marketing: In our latest ""Agile for..."" series, we talk to Andrea Fryrear about Agile for Marketing. We discuss the unique structure of a marketing organization and the opportunities to reduce complexity and introduce agile methods. We talk about the pitfalls... by Agile in Action with Bill Raymond