In this episode we talk with the renown brand strategist Marty Neuemeier about a strategy framework he calls Agile Strategy. Marty’s written many strategy books - design strategy, brand strategy, business strategy - and his most recent book Scramble has a very unique approach to the business book genre. It’s set as a novel - Marty calls it a ‘business thriller’ I haven’t read any other business book like it. Marty tells us about why agile strategy is more likely to create innovation and bold change, what are some things to keep in mind if you want your brilliant strategy to see the light of day, and what anyone - from business executives to design leaders to individual contributors - how we all can use this framework for more effective outcomes.Marty is a keynote speaker at Interaction19 - learn more at interaction19.ixda.orgFollow Marty on Twitter @martyneumeierBOOKS & LINKSScramble: How agile strategy can build epic brands in record timeZAG: The #1 Strategy of High-Performance BrandsThe Designful Company: How to build a culture of nonstop innovationBRAND A-ZAn interactive dictionary of 1,000 essential brand termsConnect with UX Cake!Twitter Facebook Instagram www.uxcake.coYou can now support the future of the UX Cake podcast and be a part of the UX Cake community at Patreon.com/uxcake Support this show http://supporter.acast.com/uxcake. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.