How do architects leverage their skillset to become better at sales?This week on Practice Disrupted, we follow the career path of an architect turned architechie who landed in a business development side of a tech company, Monograph. If you are interested in learning more about other roles that architects can have in tech, this one is for you! We take a deep dive with our guest, Tyler Suomala, on all things in architecture, the realities of burnout running your own practice, entrepreneurship, and the search for an architecturally adjacent career, parenthood, and more. The conversation also goes into different roles in Sales, identifying the difference between sales development and account executive roles and how sales differ from his new role in marketing - and how important ongoing talent development support has been for his career as well as Monograph’s famous 4-day work week.We also talk about his growth as a content creator on LinkedIn and how he has grown an audience of over 15,000 followers.Guest:Tyler Suomala is an architechie and business development professional at Monograph. He helps architects better communicate their unique value through his fun and popular weekly newsletter, Tyler Tactics. ? Show Links:  Join Tyler TacticsTyler on LinkedInMonographOther Episodes with individuals from Monograph:075 - Growing an AEC Startup, The Evolution of a Company034 - Investing in What’s Next, The Spatial Syndicate013 - Architecture, And: Entrepreneurship? Follow Practice Disrupted on Social:Facebook | Instagram | LinkedIn | Pinterest | Twitter