Ep. #15: Have you ever had a meeting with a stakeholder or client who you thought you were in alignment with, and afterward thought “What the heck just happened in there?” Well it happened often enough to Morag Johnston and her team that she’s created a website and blog dedicated to the problem of understanding client dynamics, called understandingclients.com. Morag is a digital strategist and leadership coach at Effective by Design in Toronto, Canada, and she joined me for a conversation about how to have more effective UX outcomes through understanding client dynamics, and she shares some specific techniques she uses to do this.Show links:Four Stages of Learning model: https://en.wikipedia.org/wiki/Four_stages_of_competenceBooks on Influence by Robert CialdiniInfluence: The Psychology of Persuasion by Robert CialdiniInfluence: Science and Practice by Robert CialdiniPre-suasion: Revolutionary Way to Influence and Persuade by Robert Cialdini Connect with Morag JohnstonLinkedInMoragjohnston.comUnderstandingclients.comInstagramConnect with UX CakeTwitter @uxcake_FB @uxcakepodcastInstagram @uxcake  www.uxcake.coSupport this show http://supporter.acast.com/uxcake. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.