From PLG to sales-led growth with Molly McKinstry

FromOutbound Squad

Start listening View podcast show

From PLG to sales-led growth with Molly McKinstry

FromOutbound Squad

ratings:

Length:

53 minutes

Released:

Oct 31, 2023

Format:

Podcast episode

Description

In this episode, Head of Sales at Calendly Molly McKinstry talks about going from product to sales-led growth and building an outbound machine.
Connect with Molly McKinstry and Calendly.
Check out the show notes, more free content, and get coaching at https://outboundsquad.com

Released:

Oct 31, 2023

Format:

Podcast episode

Titles in the series (100)

This sales podcast is for B2B reps and sales teams who want to turn complete strangers into paying customers. Join me (you can call me JBay) as I interview sales experts, leaders, and top-performing reps to share actionable tips and strategies to help you land more meetings with your ideal clients.

Skip carousel

Coronavirus Part 3: Be helpful to your prospects: Head to the show notes page for more resources and tools to help you send better cold outreach to your prospects, feel more confident in your cold calls, and land more meetings with your ideal clients: --- Jason Bay is Co-Founder of Blissful... by Outbound Squad
6 min listen
Coronavirus Part 2: Empathize with your prospects: Head to the show notes page for more resources and tools to help you send better cold outreach to your prospects, feel more confident in your cold calls, and land more meetings with your ideal clients: --- Jason Bay is Co-Founder of Blissful... by Outbound Squad
8 min listen
Personal branding & LinkedIn plays with Morgan Ingram: Wrestling superstars, music sensations, and top sales leaders all have one thing in common...they've built a unique personal brand. If you've ever been scared of or confused by the prospect of building a personal brand today's guest Morgan Ingram is... by Outbound Squad
40 min listen
Triple threat prospecting with Alexine Mudawar: Alexine Mudawar is an Account Executive LogicGate. In this episode, we talk about her triple threat prospecting approach, how to multi-thread your approach early on in the sales process, and messaging best practices. Connect with . Resources mentioned... by Outbound Squad
51 min listen
Building your story stack with Rajiv Nathan: Rajiv Nathan is a good friend and founder of Startup Hypeman. He helps startups with their sales and marketing presentation development, demo call reviews, creative outbound techniques, and category creation & leadership. Connect with , , , Head... by Outbound Squad
56 min listen
Put yourself in the prospect's shoes: Head to the show notes page for more resources and tools to help you send better cold outreach to your prospects, feel more confident in your cold calls, and land more meetings with your ideal clients: by Outbound Squad
6 min listen
Remove the surprise from your cold calls: Head to the show notes page for more resources and tools to help you send better cold outreach to your prospects, feel more confident in your cold calls, and land more meetings with your ideal clients: by Outbound Squad
5 min listen
You can't afford not to be memorable in sales with Jay Baer: Jay Baer is a 7th-generation entrepreneur, author of 6 best-selling business books, and founder of 5 multi-million dollar companies. In this episode, we talk about how to stand out as a sales professional, Talk Triggers, and how to move beyond... by Outbound Squad
53 min listen
Bottom-up? Or top-down?: Head to the show notes page for more resources and tools to help you send better cold outreach to your prospects, feel more confident in your cold calls, and land more meetings with your ideal clients: by Outbound Squad
6 min listen
Leading through crisis with Scott Leese: Scott Leese is a 6x VP of Sales and now consults and helps companies focused on scaling from $0 - $25m Annual Recurring Revenue. We talked about what it means to be a great leader right now and how to adjust your sales messaging. Connect with , ,... by Outbound Squad
45 min listen
Selling from the heart with Larry Levine: Larry Levine is the author of Selling From the Heart and co-founder at Social Sales Academy. In this episode, we talk about how to humanize sales, adding a heart-set to your sales arsenal, and how to ask for feedback from your customers. Connect with ... by Outbound Squad
49 min listen
Rethink the way you sell with Jeff Bajorek: Jeff is a good friend and I'm super stoked we got to jam on the current state of sales, why "being positive" is bad advice, and how to rethink the way you sell. Connect with , , and check out . Head to the show notes page for more resources and tools... by Outbound Squad
49 min listen
"Cold calling is dead!": Head to the show notes page for more resources and tools to help you send better cold outreach to your prospects, feel more confident in your cold calls, and land more meetings with your ideal clients: by Outbound Squad
6 min listen
Blissful Prospecting Trailer by Outbound Squad
2 min listen
Patterns of successful SDRs with Nimit Bhatt: Nimit Bhatt is Managing Director of Business Development & Partnerships at memoryBlue. What sticks out about him is that he's spent his entire career working his way up the ladder at memoryBlue. In this episode, we talk about the patterns of... by Outbound Squad
49 min listen
Selling against your toughest competitors with Darryl Praill: Darryl Praill is CMO at VanillaSoft, a sales engagement platform that gives sales teams the tools they need to engage, qualify, and close sales. We talked about selling against your competition, how to advise your customers around COVID-19, and real... by Outbound Squad
55 min listen
How to build a killer personal brand with Scott Ingram: Scott Ingram is Account Director at Relationship One and founder at Sales Success Media where he hosts two podcasts and runs the Sales Success Summit. We talked about Scott's journey, why he's chosen to stay an individual contributor, and the... by Outbound Squad
55 min listen
Coronavirus Part 1: Change your attitude: Head to the show notes page for more resources and tools to help you send better cold outreach to your prospects, feel more confident in your cold calls, and land more meetings with your ideal clients: --- Jason Bay is Co-Founder of Blissful... by Outbound Squad
8 min listen
Emotional intelligence in sales with Jessica Magoch: Jessica Magoch is the founder at JPM Sales Partners, where she's sharing what she learned recruiting, training and leading a commission-only B2B Startup Sales Team from $0-$100M. In this interview, we talk about emotional intelligence in sales. ... by Outbound Squad
43 min listen
Empathy and self-esteem in sales with Liston Witherill: Empathy is all the rage right now in prospecting. But no one is really talking about what that looks or sounds like. Liston also digs into self-esteems and its importance as a sales professional. Connect with and check out . Head to the show notes... by Outbound Squad
54 min listen
Data, collaboration, and outbound trends with Blake Johnston: Blake Johnston is CEO at OutboundView where they help organizations design, develop, and implement successful outbound sales and B2B lead generation strategies. In this episode, we dig into outbound trends—where the industry is heading, the... by Outbound Squad
49 min listen
Radical transparency in prospecting with Sarah Drake: Transparency is not something you hear about a lot in sales. Especially when it comes to prospecting. Sarah Drake shares what it means to be transparent in your outreach and gets really tactical with how she approaches cold emails and cold calls.... by Outbound Squad
51 min listen
Prospecting as an introvert vs. extrovert, motivation, and sales styles with Darren and Erik McKee: We're mixing it up this episode and interviewing two brothers both in sales. Darren and Erik McKee come from very different career backgrounds, sell different products, and sell to very different-sized businesses. In this episode, we talk about... by Outbound Squad
58 min listen
Empathy, cold calling, and objection handling with Sarah Brazier: Sarah Brazier is an SDR at Gong.io. In this episode, she gives us a masterclass on empathy. We also talk about her approach (it's freakin' awesome) to cold calling and objection handling. Connect with and check out the . Resources mentioned in the... by Outbound Squad
50 min listen
Prospecting to Fortune 100 executives with Amy Quick: Amy Quick is currently a business development executive at IntelliMagic and co-founder at 5 on Friday. She crushes on LinkedIn and is a world-class prospector. In this episode, we talk about prospecting to Fortune 100 executives, how to find out if... by Outbound Squad
56 min listen
Competitors, triggers, and task batching with Jon Mazza: Jon Mazza is a Senior Sales Development Representative at LeadIQ. In this episode, we talk about competitors. You're really going to enjoy this if prospect into companies using your competitor's product. We also dig into triggers for starting... by Outbound Squad
55 min listen
Coronavirus Part 4: Practical working from home advice: Head to the show notes page for more resources and tools to help you send better cold outreach to your prospects, feel more confident in your cold calls, and land more meetings with your ideal clients: --- Jason Bay is Co-Founder of Blissful... by Outbound Squad
6 min listen
How feelings drive your prospect's decisions with Todd Caponi: Todd Caponi is the author of the best-selling book, The Transparency Sale. At his company, Sales Melon, he trains and speaks to some of the top companies around the world about how to use science and psychology to increase their sales. He's also a 7x... by Outbound Squad
58 min listen
Thought Leadership and Outbound Trends with Jake Jorgovan: Empathy is all the rage right now in prospecting. But no one is really talking about what that looks or sounds like. Liston also digs into self-esteems and its importance as a sales professional. Connect with and check out . Head to the show notes... by Outbound Squad
45 min listen
A mind for sales with Mark Hunter: Mark is one of my favorite authorities on sales. He works with the most successful companies out there and in this episode he shares his best tips for building your sales swagger. Connect with and check out his new book . Head to the show notes... by Outbound Squad
38 min listen

More Episodes from Outbound Squad

Skip carousel

[Live Training] Case Study: “135% growth in cold call meetings booked month-over-month”: This episode is the audio from our recent webinar on cold calling. Jason unpacked the process we took a client through to increase their qualified meetings landed from cold calling by 135%. by Outbound Squad
60 min listen
[Tactics] Sales Leaders: 5 mistakes that create turnover in your sales org.: 50% is the average turnover year over year for SDRS and about 30% for account executives. In this episode, Jason digs into those numbers and 5 common mistakes causing it. Check out the show notes, more free content, and get coaching at https://outboundsquad.com by Outbound Squad
9 min listen
[Live Training] Cold Calling Masterclass: From Opener to Booked Meeting (Sell Better Daily Show): This episode is the audio from a recent Daily Sales Show from Sell Better that Jason hosted on cold calling. by Outbound Squad
60 min listen
[Tactics] Pivoting to an outbound-led sales motion? Don't make these mistakes.: In today’s episode, Jason shares 6 common mistakes he has seen when orgs pivot to an outbound-led sales motion and offers tactical tips for what you can do instead. by Outbound Squad
10 min listen
[Live Training] Account Executives: Steal this framework to self-source 30%+ of your pipeline (without being a spammer): This episode is the audio from our recent webinar on AE Self-Sourcing. by Outbound Squad
62 min listen
[Tactics] AE Self-Sourcing: 8 tips to get your AEs to prospect more: In this episode, Jason shares why it’s important for account executives to self-source and 8 tips sales leaders can use to help them. by Outbound Squad
9 min listen
[Live Training] Multi-Threading Playbook: How to increase win rates by 25%+ (and never get stuck below the line again): This episode is the audio from our recent webinar on multi-threading. by Outbound Squad
59 min listen
[Tactics] Multi-threading: Using "give to gets" to get to power: On this episode, Jason talks about multi-threading, specifically how you can use give-to-gets to get power involved in your deals. by Outbound Squad
7 min listen
[Live Training] Objection Handling Masterclass: This episode is the audio from our recent webinar on objection handling. by Outbound Squad
60 min listen
[Tactics] "We don't have the budget": If you're selling software right now, you're probably getting a ton of budget objections, way more in the last year than you were in the previous two years. by Outbound Squad
5 min listen
[Live Training] Discovery: How to shorten time to close in 2024: This episode is the audio from our recent webinar on Discovery: From problem to payoff: Steal this framework to build urgency, and close larger deals (and never get ghosted again). by Outbound Squad
57 min listen
[Tactics] Mastering discovery with Janel Gallucci: In this episode, Jason is joined by Janel Gallucci, Founder, of Gallucci Ventures Sales Consulting. They talk about how discovery can be used as a way to build trust, derisk the purchase for the buyer, and reduce skepticism early on in the sales cycle. They share tips on how to properly prepare for these conversations and really nail the discovery conversation. by Outbound Squad
50 min listen
[Live Training] The State of Cold Email in 2024: This episode is audio from our recent webinar on cold email. We were joined by Jen Allen-Knuth of DemandJen and Colby Hogan of ZoomInfo. by Outbound Squad
62 min listen
[Tactics] Cold Email: Subject line formulas for 40-50%+ open rates: 23.9% is the average open rate for a cold call right now. That’s a problem if you spend a lot of effort personalizing your emails. In this episode, Jason shares a couple of different subject line formulas and a lot of examples to help you increase your open rate. by Outbound Squad
8 min listen
[Live Training] Territory Planning: Steal this framework to find quick wins and hit quota in Q1: This episode is the audio from our recent webinar on Territory Planning. We were joined by Nick Cegelski from 30 Minutes to President’s Club. by Outbound Squad
61 min listen
[Tactics] Territory Planning: Reverse-Engineer your way to success in 2024: It’s territory planning season! The majority of people we reach out to will never respond to anything, so the key objective is not treating our accounts equally but cherry-picking accounts that have a higher opportunity or likelihood of closing and wanting to engage with us. In this episode, Jason shares his actionable strategies you can implement today. by Outbound Squad
12 min listen
[Live Training] The State of Cold Calling: Old school tactics that won't work in 2024: This episode is the audio from our recent webinar on the state of cold calling in 2024. by Outbound Squad
60 min listen
Cold Calling: How to increase pick-up rates and troubleshoot low meeting show rates: On today’s episode, Jason shares actionable tactics you can implement today to increase your cold call pick-up rate and be more productive on the phone. by Outbound Squad
8 min listen
Cold Calling: How to nail the first 60 seconds (where 80% of reps fail): In this episode, Jason shares actionable tactics and strategies to help you nail the first minute. by Outbound Squad
12 min listen
The future of AI and sales with Vlad Oleksiienko: Our guest today is Vlad Oleksiienko, VP of Growth at Reply.io, one of the premier sales engagement tools. And from a technology standpoint, they’re implementing a lot of things you might currently be hearing around intent data and AI. by Outbound Squad
47 min listen
Creating more repeatability in your sales process with Matt Doyon: Our guest on this episode is Matt Doyon, a seasoned VP of Sales and the author of the recently released book, "Revenue Revolution". by Outbound Squad
57 min listen
Nate Nasralla on how to build great champions: In this episode, Nate Nasralla from Fluint.io gives us a masterclass on building champions to help you win more deals. by Outbound Squad
54 min listen
My journey as a front-line sales leader with Eric DeLaune: In this episode, Eric DeLaune from Taulia talks about becoming a great front-line sales leader. by Outbound Squad
49 min listen
Mike Weinberg on how to succeed as a first-time manager: In this episode, Mike Weinberg talks about his latest book The First Time Manager: Sales. by Outbound Squad
56 min listen
16 steps to repeatable sales with Kyle Vamvouris: In this episode, Kyle Vamvouris outlines 16 steps he's used to help his clients close over $100M in revenue. by Outbound Squad
54 min listen
Discovery: How to run a sales call that doesn’t feel like a sales call: This episode is the audio from our recent webinar on running effective discovery calls. Ryan Oosterveld and Isabella Keller from ZoomInfo joined us. by Outbound Squad
60 min listen
How to build a world-class sales team with Alex Kremer: In this episode, Alex Kremer, Director of Sales at Catalyst, joins us to discuss building a world-class sales team. by Outbound Squad
46 min listen
How to master discovery, multi-threading, and more | Guest Appearance: Jason Bay was a guest on the Rethink the Way You Sell podcast hosted by Jeff Bajorek. In this episode, he walks through a discovery framework you can use to increase win rates. by Outbound Squad
36 min listen
Account Executives: Steal this framework to self-source 30%+ of your pipeline (without being a spammer): This episode is the audio from our recent webinar on AE Self-Sourcing. We were joined by Terry Husayn, VP of Technical Engagement at Orum. by Outbound Squad
58 min listen
AMA: Jason Bay Crashes 30 Minutes to President's Club | Guest Appearance: Jason Bay was a guest on the 30 Minutes to President's Club hosted by Nick Cegelski and Armand Farrokh by Outbound Squad
67 min listen

Related podcast episodes

Skip carousel

Ep. 393 | Maximizing Professional Growth: The Power of Marketing Communities by Sunny Side Up Podcast
26 min listen
327 Carolyn Dewar: Author of CEO Excellence & Senior Partner at McKinsey & Company: Author of CEO Excellence & Senior Partner at McKinsey & Company by The Kara Goldin Show
28 min listen
Ep 491: How To Advertise THC On Facebook Ads with Olivia Alexander, Kush Queen by Secrets To Scaling Your Ecommerce Brand
34 min listen
How to Use Authenticity to Become an Iconic Business: Scott McKain, Founder and CEO of Distinction Institute, joins the Social Pros Podcast to discuss the connection between authenticity and being an iconic business. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How... by Social Pros Podcast
33 min listen
430: How changes in marketing are influencing products: How products and marketing teams can work together by Global Product Management Talk
33 min listen
263. The Six Stages of Marketing - Your Path to Marketing Mastery with Victoria Hajjar: This week on CEO School, Prepare to dive deep into the dynamic world of marketing for female entrepreneurs alongside Victoria Hajjar, CEO and founder of Ugli Ventures, for an eye-opening conversation that promises to be a game-changer. Together, they... by CEO School
34 min listen
Building a Better Mousetrap: The productivity reality by No Bullsh!t Leadership
18 min listen
2324: Reading to Remember by Michael Mehlberg of Modern da Vinci on Personal Growth & Educational Learning: Michael Mehlberg of Modern da Vinci shares his thoughts on reading to remember by Optimal Living Daily
11 min listen
How to Succeed at Prospecting During a Crisis: Mike Crandall, Sandler trainer and author, talks about pandemic prospecting. by How to Succeed Podcast
26 min listen
2377: Four Lessons Motorcycles Taught Me About Focus by Michael Mehlberg of Modern da Vinci on Clarity & Vision: Michael Mehlberg of Modern da Vinci shares four lessons motorcycles taught him about focus by Optimal Living Daily
12 min listen
Ep 44 - How to Use Instagram Stories in Your Sales Funnel with Mike Sperry From Indy Brand Clothing by Secrets To Scaling Your Ecommerce Brand
32 min listen
Ep. 148 Big Offer Energy by Simple Online Business
23 min listen
The Value of Personal Brand: Top 10 Ways to Build an Effective Personal Brand Question: Our industry has been hit hard and has been continuing to get hammered. The four bank failures and fear in the marketplace is casting a shadow and opening up the door for the... by Sales Logic - Selling Strategies That Work
28 min listen
Megan McNealy on Achieving Optimal Productivity Through Well-being: Megan McNealy talks about achieving optimal productivity through well-being. by Beyond the To-Do List
51 min listen
#298 S2 Episode 167 - FAIL FAST, CHEAP, FORWARD: Gopalakrishna (Kris) Presents Practical Ways Of Working And Scaling Startups: As a Go-To-Market and Sales Growth Leader for WINsights, Gopalakrishna has exceptional knowledge in working with and scaling startups. Also known as Kris, he will be joining Collin Mitchell in this latest episode of Sales Transformation. Kris and Collin will be discussing what it means to fail fast and fail cheap, the importance of learning from criticism, and scaling startups to new heights. Join Our Free Podcast Community HERE! Want to solve a leaky sales funnel? Get Signup for your Free RevenueGrid trial HERE! Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE! HIGHLIGHTS Kris’ sales story Fail fast and fail cheap Learn from criticism, not from appreciation Kris on scaling a startup QUOTES Kris: “you have to be agile and nimble and cheap in experimenting with what works and what doesn't. And then and then and then be successful a by Sales Transformation
30 min listen
334: Multiplying to 5 Locations with Emily Countryman: How do you move your business from the startup stage to the multiply stage? Emily Countryman, CEO of a chain of wellness centers, joins me on this episode to share her success story at the multiply stage: of scaling up a business with a physical... by The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
52 min listen
Megan McNealy on Achieving Optimal Productivity Through Well-being: Megan McNealy talks about achieving optimal productivity through well-being. by Beyond the To-Do List
50 min listen
The V.C.R Formula: How To Make and REACH Billions AND Provide More Value Than Your Competitors with Dean Jackson and Joe Polish - I Love Marketing Episode #367: Do you have commission breath? Learn how to build an empire without making a stink in today’s episode of the I Love Marketing podcast. If you’d like access to the show notes or the exercise to help you take action on what was discussed,... by I Love Marketing
48 min listen
Michael Andreacchi | How this Junk King Scaled a National Franchise in Three Years: About This Episode: In 2005, Michael Andreacchi co-founded Junk King out of his two-car garage in San Carlos, California. Today, Michael and his team have franchised more than 100 locations across the U.S. and Canada. Throughout his experience as the... by The Create Your Own Life Show
29 min listen
Episode 33: Create Brand Obsession Through Your Content: Are you ready to write content that converts for your eCommerce business? Get ready to learn how to write content that speaks to your ideal customer, take your audience (successfully) through every stage of the customer journey, and ultimately... by The Product Entrepreneur Podcast
23 min listen
214 - Evergreen Marketing Strategies, with Kari Keating by The Marketing Millennials
41 min listen
Leveraging “User Generated Content” to Build Viral Momentum in Your Business with Claudia King by Digital Trailblazer Podcast
47 min listen
912. Kelly And Danielle On The Process Of Vetting New Revenue Stream Before Bringing It To The Market: In today's episode of The Kelly Roach Show, Kelly talks with the President of Kelly Roach International, Danielle Cevallos, about the process of vetting a revenue stream before launching a product to the market. In today's episode of The Kelly Roach... by The Kelly Roach Show
38 min listen
How‌ ‌Skullcandy‌ ‌Creates‌ ‌A‌ ‌Customer-Focused‌ ‌Marketing‌ ‌Strategy‌: Just like every company is unique, so are its customers. Lifestyle and tech company Skullcandy’s sweet spot is young adventurers who love great music and extreme activities like skating and snowboarding. With that target market, a... by The Modern Customer Podcast
30 min listen
Ep 24 - Why Having a Mission and Purpose is Important To Grow Your Business - with Malta of Shore Buddies by Secrets To Scaling Your Ecommerce Brand
27 min listen
693 - Creating Content for Different Stages of the Sales Funnel, with Mike Swigunski by Sales Transformation
12 min listen
Ep. 215: Michael Mauboussin | Adjusting Your Aim: Forecast Better to Invest Better: How can companies get revenue forecasting and value creation right? By slowing down. , head of Consilient Research at Counterpoint Global, Morgan Stanley Investment Management, and discuss the metrics and methods businesses can use to grow... by Customer Confidential: Untold Stories of Earned Growth
29 min listen
Scaling Miss Excel w/ Kat Norton by The Influence Factor by The Influencer Marketing Factory
22 min listen
Aligning Business Growth with Customer Strategy: The economy changes. Politics shift. Competitive advantage isn't found in products alone, but in the exceptional experiences that foster customer retention and advocacy. Join me and bestselling author of “Keep Your Customers”, Ali Cudby on The... by The Modern Customer Podcast
32 min listen
How to Transform Customers into Lifelong Fans with Incentives and Gamification w/ Matt Wurst by The Influence Factor by The Influencer Marketing Factory
24 min listen

Discover this podcast and so much more

From PLG to sales-led growth with Molly McKinstry

From PLG to sales-led growth with Molly McKinstry

Description

Titles in the series (100)

More Episodes from Outbound Squad

Related podcast episodes