Jax Mustafa is a seasoned marketing expert, entrepreneur, and world champion desert runner. In this episode, Jax comes to us as the VP of Marketing at Erem, a footwear company inspired by the desert and committed to sustainability. Cole and Jax discuss: Working on a company from the ground up Launching a brand Building a startup marketing plan Maintaining your personal passions and health while delivering on an aggressive marketing plan And much, much more! You can connect with Jax on LinkedIn. The Backcountry Marketing Podcast is a production of Port Side Productions.