How can you build a brand that appeals to people’s subconscious? Want to know what it takes to create a world-class brand? We invited the CMO of the world’s leading obstacle course racing company Spartan, Carola Jain, to show you how. Tune in to learn how she helped Spartan build the brand which now boasts more than a million raving fans.  Listen out for: Why is it important to build a brand? Content marketing vs Direct Sales marketing - the key difference.  Authenticity - the surprising role it plays in building a brand.  How did Spartan use COVID-19 to create a stronger bond with their customers?  Resources: Geared up for a Spartan race? Check out https://www.spartan.com/ To bring Mindvalley’s ideas to your company check out www.mindvalley.com/superhumans Like this episode?  Subscribe to our podcast on iTunes, Spotify, or your favorite podcasting app. Share this with your friends on Instagram or Twitter.