From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Joe De Sena is the founder and CEO of Spartan, the world’s largest obstacle race and endurance brand and has demonstrated his entrepreneurial drive since his pre-teens. After building a multimillion-dollar pool and construction business in college, and creating a Wall Street trading firm, De Sena set his sights on ripping 100 million people off their couches by creating the Spartan lifestyle. Top 3 Value Bombs: 1. The only thing that matters in starting a business is sales and making sure that your customers will love your service or product; then they will recommend it to their friends. 2. If you are not progressing, you are dying. 3. Fire. Ready. Aim: While being in your home during this Pandemic period go online, sign up for something hard, and commit to it. You will experience a Spartan Paradox - all of a sudden your life will change. Get it done today. Ancient Nutrients To Fuel The Modern Warrior. Use the code JOEONFIRE, and get  50% off - Spartan Nutrition Sponsors: Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark’s business coaching has helped thousands of entrepreneurs to dramatically increase profitability! HubSpot: HubSpot’s all-in-one CRM helps you automate tedious tasks, keep track of all your deals in one place, and make sure your whole team has access to the same data. Get started for free at HubSpot.com!