Joe De Sena is the founder and CEO of Spartan, the world’s largest obstacle race and endurance brand – has demonstrated his entrepreneurial drive since his pre-teens. After building a multimillion-dollar pool and construction business in college, and creating a Wall Street trading firm, De Sena set his sights on ripping 100 million people off their couches by creating the Spartan lifestyle. Top 3 Value Bombs: 1. The only thing that matters in starting a business is sales and make sure that your customers will love your service or product, and they will recommend it to their friends. 2. Spartan is a lifestyle. 3. Fire. Ready. Aim: While being in your home during this Pandemic period, you need to go online, and sign up for something hard and commit to it. You will experience a Spartan Paradox, all of a sudden your life will change. Get done today. Ancient Nutrients To Fuel The Modern Warrior. Use the code JOEONFIRE, and get  50% off - Spartan Nutrition Sponsor: Traffic Secrets Podcast: The strategies to attract your dream customers when you’re just starting out are exactly the same as when you own a multi-million dollar business. And these strategies are waiting for you on a new podcast mini- series: Traffic Secrets. TrafficSecretsPodcast.com