Social media is constantly changing, new algorithms, new platforms, and new trends are a daily occurrence. As a brand, how do you decide what platforms to be present on? How does your brand communicate on each platform? These are a couple of questions that Kami York - Feirn answers in this episode. As the Social Media Coordinator at Ruffwear, she is faced with these types of challenges daily. In addition to this topic, we discuss TikTok for brands, emerging platforms, sales on social media, and the Metaverse. Follow Ruffwear and Kami on Instagram. Produced by Port Side Productions and Cole Heilborn.