40 min listen
A Health Checkup for DTC, with Carina McLeod, CEO and Founder of Ecommerce Nurse Limited
A Health Checkup for DTC, with Carina McLeod, CEO and Founder of Ecommerce Nurse Limited
ratings:
Length:
42 minutes
Released:
Sep 4, 2023
Format:
Podcast episode
Description
With budgets tighter and pressure on profitability increasing, the decision on if, when, and how to execute a direct to consumer strategy is ever more challenging and fraught. We invited Carina McLeod, CEO and Founder of Ecommerce Nurse Limited, on the podcast to give us a health check on DTC, and how brands are adjusting their strategies in this next decade of the digital shelf.
Released:
Sep 4, 2023
Format:
Podcast episode
Titles in the series (100)
Marketing Silos Must Fall: Interview with Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools: To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results. by Unpacking the Digital Shelf