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A Health Checkup for DTC, with Carina McLeod, CEO and Founder of Ecommerce Nurse Limited

A Health Checkup for DTC, with Carina McLeod, CEO and Founder of Ecommerce Nurse Limited

FromUnpacking the Digital Shelf


A Health Checkup for DTC, with Carina McLeod, CEO and Founder of Ecommerce Nurse Limited

FromUnpacking the Digital Shelf

ratings:
Length:
42 minutes
Released:
Sep 4, 2023
Format:
Podcast episode

Description

With budgets tighter and pressure on profitability increasing, the decision on if, when, and how to execute a direct to consumer strategy is ever more challenging and fraught. We invited Carina McLeod, CEO and Founder of Ecommerce Nurse Limited, on the podcast to give us a health check on DTC, and how brands are adjusting their strategies in this next decade of the digital shelf.
Released:
Sep 4, 2023
Format:
Podcast episode

Titles in the series (100)

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for brands, visit us at www.digitalshelfinstitute.org