My guest today is Kara Goldin, the CEO and Founder of Hint Inc.- one of the most successful beverage businesses of our time. Kara has received numerous accolades including being named one of InStyle’s Badass 50, Fast Company’s Most Powerful Women Entrepreneurs, and EY Entrepreneur of the Year for Norther California.Kara is also the author of Undaunted - Overcoming Doubts and Doubters - a Wall Street Journal and Amazon best-selling business book. In it, Kara shares real stories about her fears and doubts, the challenges she encountered, and what she did to overcome them to become successful - both in business and in her personal life.I invited Kara to be a guest on my show to talk about the meteoric rise of the Hint brand. I wanted to learn how she overcame an endless series of “no” and “you can’t” to becoming an iconic brand and the #1 flavoured water company in the U.S. And finally, I was curious to hear about Hint’s branding, and what they do differently to stand out in the crowded beverage space.?IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COMThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And if you'd like help with your branding, please reach out to me on any of the platforms below. Insta - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca