Non government organisations like WWF are used to driving action on and off social, while balancing sensitive messaging with limited budgets. Now the majority of brands find themselves in that very position. So what can brands learn from NGOs during a global pandemic? This week we’re joined remotely by Alice More O'Ferrall and Holly Kay, acting head of global digital and social account manager at WWF respectively. WWF needs no introduction; it was established in the 60s and is the world’s leading independent conservation organisation. In this, we discuss how COVID-19 has impacted the WWF’s messaging around climate change and animal welfare, as well as key activations such as #EarthHour. Plus, we learn a crucial lesson in how to not be tone deaf, and hear how to spend a limited budget wisely when it comes to comms and marketing.