Shelley Haus is the Chief Marketing Officer at Ulta Beauty. This national beauty retail chain has almost 1,700 stores in the United States. Ulta is one of the fastest-growing retailers in the world and has done an excellent job connecting with their consumers during the COVID-19 pandemic. In this episode, Jim talks to Shelley about how Ulta was able to connect with consumers nationwide during the COVID-19 pandemic. She also talks about how the leadership team has been in touch more since COVID-19, and how Shelly's collaborative relationship with their CEO and CFO is fueling Ulta's success.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com