39 min listen
Ep. 068 - Playing Facebook’s Game: How to Make the Algorithm Work for You | Hannah Anderson
Ep. 068 - Playing Facebook’s Game: How to Make the Algorithm Work for You | Hannah Anderson
ratings:
Length:
38 minutes
Released:
Dec 3, 2019
Format:
Podcast episode
Description
Facebook is a hostile environment for pages right now. Organic reach continues to decline, Facebook is pushing three-minute videos and capping the reach of memes, despite their popularity. In episode 068 of Social Minds, we’re joined by Social Chain co-founder and director of social and creative at Social Chain Media. In this, she reveals what Facebook is asking of publishers and brands, what changes are being made in the backend of their algorithm and just how far its dictatorship goes. We also discuss the definition of growth hacking in 2020 and why TikTok and Twitter present huge opportunity for those struggling under Facebook’s weight.
Released:
Dec 3, 2019
Format:
Podcast episode
Titles in the series (100)
Ep. 001 - Tackling Cynical Britain: How Brands Can Combat Distrust Among the UK Consumer: Modern Britain is presenting brands and marketers with more challenges than ever before. Staggering social media use and overexposure to advertising has taught us to be cynical - and it’s having a major impact on campaign strategy and content creation.. by SocialMinds - A Social Media Marketing Podcast