What do you think of when you hear the word data? Big data, little data, data scandal, personal data, market data, opinion data… Forget what you’ve read in the headlines; Social Chain’s own head of data and insights, McVal Osborne, joins us on episode 056 of Social Minds to iron out the facts. In this episode we discuss when our concerns are justified - and when they aren’t - what the different types of data mean and which are the most useful to brands and marketers. Finish this episode understanding how to manage your personal information and how to employ ethics when using data to target your audience.